Making the web faster for all AdSense for content publishers from Inside AdSense

At Google, developers spend a lot of time working to make the web faster. Your site is no exception. And today, as part of this vision, they’re pleased to announce a major boost in speed for AdSense publishers worldwide.

AdSense ads, like any element on a webpage, usually contribute to the time the page takes to load. Last year, google ran tests that showed AdSense adding 12% on average to the time it took to load various pages from top web sites, so the G-developers set out to make this better.



They’ve now developed a new ads delivery technique to improve the speed of websites that display AdSense ads, so that it doesn’t slow down your page content as it did earlier. Google is very happy to announce that they've eliminated this slowdown for the majority of websites and for a number of browsers, and are seeing pages load as much as a second faster than before.

The best part is, you don’t need to make any changes to your code or account — the faster load time has kicked into gear for everyone automatically, so your visitors will experience a noticeable improvement in the speed of your webpages!

At this time, they're deploying globally for users of Google Chrome, Mozilla Firefox and Microsoft Internet Explorer 8 and will be expanding the list of browsers that benefit from this speed-up soon.