New short urls for google plus pages only

Google already owns a short url service called goo.gl but today it has launched a new special short url service 'g.co' just for google plus pages.

Only google can use this service to shorten links leading to google plus pages. This new service is
introduced to differentiate between user created and google created short links. So from now on, if you see a g.co link, treat it as a trusted link because it comes straight from google.